(Video created by Pacific Brands displaying their journey)
Welcome back!
It is a delight to be able to share some insight of the research I have been working on about the well respected Pacific Brands. The video embedded above is a really interesting watch which emphasizes the passion this family has to be able to get this far and further develop an even stronger organisation into the future. The reason I mentioned the word family is because that is how this company's employees treat each other. Even though they work for separate businesses, the workers see themselves working for one company. One brand. Which personally I think is a very good indication that the company is heading the right direction.
The journey began in the middle of 2013, when a decision declared a true motive. To be able to represent a nation famous for being new and different that not only Oceania loves... but the entire world. That nation being the land of Australia. Not only did they create this colossal goal. They pursued it, and because of their belief this was attainable. A project was created by their staff to enable the company to explore a new meaning of what it meant to be apart of Pacific Brands. Sessions of employee engagements were held across the globe from places such as Hong Kong, Manchester, Melbourne, Sydney and Auckland which were designed to discover an innovative action this brand could embrace itself with. The results remained congruent throughout and they were simply to be known in the community, to create a strong statement of why it is here, and to develop a straight forward understanding of their beliefs.
As I posted previously, this company is famous for the marketing of many different brands that I'm sure we are all aware of. These consist of names like Bonds, Sheridan, Tontine, Berlei, Jockey, Voodoo and Dunlop flooring.
The Pacific Brands headquarters is located in Melbourne and they have operations running in Australia, New Zealand, China, Indonesia and the United Kingdom with over 3,500 employees.
People might question why all this for just bed linen and underwear? Why is it so necessary to be apart of something else instead of just selling products? Well, Pacific Brands reply to this by saying
"At Pacific Brands, we are more than just products and sales – we are a collective of people who are united by our desire to create unique, highly connective and valued brands."
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| 1888 invention of Pneumatic Bicycle Tyre |
The history behind Pacific Brands began in 1888, when John Boyd Dunlop invented the Pneumatic Bicycle Tyre where he followed up with the creation the Dunlop Pneumatic Tyre Company. The company opened its first factory in Melbourne, Australia during the year 1893. Thirty-six years later Dunlop started manufacturing boots made from rubber in 1929. In 1937 they branched out into the sporting goods market with the development of Empire Racket Co. Soon later Dunlop created something we now all know as the Dunlop Volley. The inspiration was founded by a tennis player alongside an employee named Adrian Quist in 1939. In 1969 the company branched out again into the underwear and socks market with the creations of Holeproof and Berlei Hestia Ltd. 1971, Dunlop acquired gros-
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| Berlei underwear |
by and made the branded footwear business. A few years after, Pacific Brands developed as a consumer goods division from Pacific Dunlop. The position later over-arched in 1987 with the acquisition of Bonds. The year 1995 the company was introduced into the outwear market with the development of Boydex International. It wasn't until the year 2000 that Pacific Brands became a very major supplier to the 2000 Sydney Olympic Games and also created the branded footwear business with Australian licenses of Clarks and Hush Puppies. 2001 Pacific Brands joined CVC Asia Pacific and Catalyst Investment Managers and also not to forget KingGee, Razzamatazz and stubbies, with Sara Lee Apparel obtaining Pacific Brands. Soon Pacific Brands was bought in by Kolotex Hosiery in 2003. Another big year was 2004 when Pacific Brands became and addition to the ASX and NZX. 2005, the company finally became apart of Sheridan which made us sleep better at night. In 2007 Pacific Brands changed its game and became apart of the streetwear division, joining forces with Globe International incorporating brands like Mossimo, Mooks and Stussy. Suddenly in 2011 Pacific Brands decided to up their game by diving into the premium streetwear brand Diesel. All of these moments throughout history are what make Pacific Brands what it is today. There are such a wide variety of products these people take on and every time they do it with passion that is hard to replicate. Who knows what we can expect from this organisation in the future.
If there are any unanswered questions or if you would like to visit the beautiful company of Pacific Brands a link will be provided below.
Some things to be expected for my future posts are Key Concepts and Questions I will be jotting down while reviewing my company's annual reports and also a possible Top 3 Blog favourites from other students' blogs I will be analysing. Stay tuned till next time, Ciao!
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